Love for This Club: Usher’s Confounding Run as Cavaliers Part-Owner

Prolific urban crooner Usher Raymond IV achieved marginal fame in the 1990s, but he reached prominence after releasing 2004 mega-hit Confessions. It sold over 10 million copies, especially strong considering the crop of releases from that year, which included laudatory albums from Ashlee Simpson, martial artist and current celebrity sheriff Steven Seagal, and slightly drunk hood-hopping teen J-Kwon. Netting the highest grossing first week in R&B history meant that we got to see Usher just about everywhere- cutting the dance floor/rug on MTV countdown bonanza Total Request Live, graciously accepting trophies from the seemingly endless barrage of awards shows, and (perhaps in a nod to Ludacris’ pledge to “milk the cow” in Yeah) endorsing calcium-fortified nectar from a cow’s teat.

But in 2005, Ur-sher brought “the voice to make the booty go” to Quicken Loans Arena, helping to usher in a new era of Cleveland prosperity. “I look for Cleveland to be my home away from home,” Raymond proclaimed. Usher’s business arrangement with majority owner Dan Gilbert brought the requisite sex appeal to Quicken Loans’ tax empire, a seminal marriage of business and pleasure. During the honeymoon, Usher was at many of the games, invigorating the city with an awesome new hand symbol that really got the crowd going.

C up, C-town…inverted?

It was an exciting time for Cavaliers basketball. Fans would play Where’s Waldo, searching for the man with the flat brimmed cap. We had an exciting new owner in Gilbert, who could see that the team needed to spend money and was willing to open the coffers. A local talent who had yet to trade his hairline for an outside jumper. Even the pregame pyrotechnics let it burn in Cleveland.

As for my confessions? Let’s just say that I could shine in a Confessions karaoke contest if the machine malfunctioned.

But ever since the early flames of excitement burned out, it seems like Usher has had trouble finding his seats. After being at many games in 2005, Usher has been MIA on a nightly basis. Rumors surfaced that Raymond wasn’t able to pony up the 50 million he pledged to join the ownership group, or that he had a falling out with the organization after former coach Paul Silas booted him and his entourage out of the dressing room. Both plausible, but unconfirmed.

In 2006, after Usher lost interest in his new toy, his publicist told AP’s Tom Withers that he is still a minority owner of the team. A US News article from 2009 pins the blame for Usher’s absence on a n uncustomary culprit: volunteering. It alleges that between campaigning for Obama in 2008, the birth of his son, and trying to halt malaria in Africa, Usher is simply too busy to show any sort of public support for silly endeavors like basketball. Charity is serious business that quarantines celebrities from the spotlight for years at a time, as we learn from other prolific humanitarians like Madonna, Angelina Jolie, and Oprah, difference-makers who shun the spotlight.

But for a definitive answer, we tun to America’s biggest talking head (literally), George Lopez.

During the 2010 playoffs, Lopez proposes a friendly wager pitting the fortunes of his Lakers against the success of Usher’s Cavs, and Usher is “wit it.” Lopez states in the clip that Usher is still a part owner, and Usher brags about the Cavs “being rewarded the Eastern Championship Conference” as a picture of him with LeBron appears on the screen. For what it’s worth, James appears annoyed and disinterested with Raymond’s presence. Furthermore, Usher pledges allegiance to his fandom by accepting some serious stakes: If the Lakers do better than the Cavs, Usher’s wax figure has to wear a Lakers jersey for ONE WHOLE DAY. That’s a gamblin’ man who loves his team right there. After a needless Facebook tie-in, the clip ends with Scrawl So Hard favorite Ron Artest coming out, presumably to intimidate Usher with his dual cred citizenship as a both basketball player and member of the rap game.

So Usher is still here in Cleveland, but in some sort of bizarro sideshow where he could care less about the actual games. Usher’s influence could have been pivotal, but has instead dissolved into a mutually useless relationship between himself and the Cavs.

At this point, Usher, life is reflecting art- yours.

It's been a long time comin
But we done been fell apart
I really wanna work this out
But I don't think it's gonna change
I do but you don't
Think it's best we go our separate ways

Burn by Usher

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One Comment on “Love for This Club: Usher’s Confounding Run as Cavaliers Part-Owner”

  1. Wow so amazing, thank you for this posting


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